In an effort to turn out as many voters as possible in Georgia, ensure a run-off for Democratic Senate candidate Jon Ossoff and boost Joe Biden’s odds of winning the state, we implemented a Convince Yourself to Vote program specifically aimed at low propensity voters.
Aiming to only call cells who might be missed by traditional volunteer dialer calls, we spoke to over 150,000 voters. While we knew these voters typically didn’t get to the polls on Election Day, we wanted to plant the idea in their mind. When we asked how likely they were to vote this year on a scale of 1 to 10, an astounding 73% told us they were a 10. Even better, almost 82% told us they were a 7 or higher.
The results speak for themselves. Georgia’s Democratic turnout was historic, sending Jon Ossoff to a January run-off and winning the state for Joe Biden - the first Democratic presidential candidate to win the state in nearly 30 years.