GOTV

Get out the vote using phones

Increasing voter turnout is one of the best ways for Democrats and progressive issues to win, and there is no better method of GOTV than the phone. Our GOTV programs are fast, cost-effective and personalized to your constituency's needs.

How it works

Live GOTV calling

Every election presents one fundamental challenge: getting voters to the polls, and midterms make it harder. GOTV calls can make or break a campaign on Election Day. Ours reach 90 percent of a list, because on the third and final pass we leave a voicemail asking whether the voter has a plan.

The dos and don’ts of GOTV calls

Do

  • Have multiple rounds of calling. Talking to someone more than once makes it much more likely they get to the polls.
  • Have a conversation. A voter who hears a script read at them stops listening.
  • Ask questions. Do they know where and when they are voting?
  • Get a commitment to vote, and remind them of it in later calls.
  • Ask them to convince other people to vote.
  • Remind them about early voting. A bigger window makes voting feel easier.
  • Practice the script before live calls start.
  • Repeat the candidate’s name.
  • Tell them you may call after the election to survey them. A little social pressure helps.
  • Use interactive and personalized auto calls alongside live calls.

Don’t

  • Say “I’m calling”. They know.
  • Leave GOTV to the last minute. “Vote tomorrow” gives no time to plan.
  • Ask too many questions. Voting becomes a chore.
  • List the whole platform. Most of it will not matter to this voter.
  • Use long sentences or make the call long. The voter’s time is worth more than yours.

Specialty programs

Built for a specific goal

  • GOTV with plan making

    A tried-and-true form of GOTV calling. A study by Harvard Business School and the Yale Institution for Social and Policy Studies found that forming a voting plan on a phone call can raise turnout by 4.1 percent. Operators ask how the voter plans to cast their ballot and pause for the answer.

    Read about GOTV with plan making
  • Catch and Release

    A two-part program. First, an auto-interactive or live call asks voters in your GOTV universe to record why voting matters to them. Before Election Day we call them back and play their own recording to them. It has lifted turnout by as much as 4 percent.

    Read about Catch and Release
  • Adopt-A-Voter

    The reliable voters in a household are rarely contacted by GOTV efforts. Adopt-A-Voter asks them to take responsibility for getting everyone in the household to vote.

    Read about Adopt-A-Voter
  • Convince Yourself to Vote

    A Stones' Phones specialty for undecided or lukewarm voters. We ask how likely they are to vote and why they gave that answer. Explaining their own reasons makes voters think about why it matters.

    Read about Convince Yourself to Vote
  • Ballot chase

    Sometimes all that stands between a voter and the polls is not knowing how. Ballot chase programs arm voters with what they need to vote in person, absentee, by mail or any other way available in their district.

    Read about Ballot chase

Case studies

GOTV programs that delivered

  • Somos Votantes

    With close election results in 2020, we targeted Democratic voters who showed their absentee ballot vote was in danger of not being counted due to their signature not being accepted for the 2020 General Election. They were asked if they knew about the issue and if they were planning on fixing it by the deadline. We had hundreds of people respond that they did not know about the issue until our call and they set up a time to make sure their absentee ballot would be counted to help win Democratic races up and down the ballot.

  • Washington Conservation Voters, Fuse Washington, Our Votes Count

    In October 2020, Stones’ Phones and a group consisting of the Washington Conservation Voters, Fuse Washington, and Our Votes Count created a vote-by-mail chase program in 7 legislative districts where progressive incumbents were in danger, or where there was a possibility of flipping the district red to blue. While Washington state is an entirely vote-by-mail state, delays in postal service deliveries made the urgency of returning ballots quickly all the more important.

    The program included three rounds: the first just after ballots dropped, the second just nine days later, and the final two days before Election Day. All three rounds of calling urged voters to return their ballots ASAP, but with special emphasis on returning ballot in person at drop box locations. Rather than simply tell voters to return their ballots, we asked them to make a pledge to return their ballot in person or by mail before specific deadlines. In the end, more voters than ever cast a ballot in Washington, helping to ensure Democrats continued to control the state house and senate.

  • Washington Conservation Voters, Fuse Washington, Our Votes Count

    Knowing that voter turnout was likely to be high in Washington in 2020, we created an Adopt-A-Voter program targeting landlines and cell phones, realizing that we needed to push every voter to the polls. Calling into seven legislative districts, the results were astounding. Nearly 94% of landline targets pledged to get all of the members of their household to vote, and over 84% of cell phone users.

    In the end, more voters than ever cast a ballot in Washington - more than 700,000 more than in 2016 - helping to ensure Democrats retained control of the state house and senate.

  • Convince Yourself to Vote for Ossoff and Biden

    In an effort to turn out as many voters as possible in Georgia, ensure a run-off for Democratic Senate candidate Jon Ossoff and boost Joe Biden’s odds of winning the state, we implemented a Convince Yourself to Vote program specifically aimed at low propensity voters.

    Aiming to only call cells who might be missed by traditional volunteer dialer calls, we spoke to over 150,000 voters. While we knew these voters typically didn’t get to the polls on Election Day, we wanted to plant the idea in their mind. When we asked how likely they were to vote this year on a scale of 1 to 10, an astounding 73% told us they were a 10. Even better, almost 82% told us they were a 7 or higher.

    The results speak for themselves. Georgia’s Democratic turnout was historic, sending Jon Ossoff to a January run-off and winning the state for Joe Biden - the first Democratic presidential candidate to win the state in nearly 30 years.

  • Chatty GOTV with Plan-Making Sheriff’s Elections in Charleston, South Carolina; Gwinnett County and Cobb County Georgia

    Following the summer 2020 protests against police brutality, civil rights activists in Georgia and South Carolina knew a change in leadership was needed to stop police overreach at the local level. Working with the ACLU, Stones’ Phones called Black and Latinx households in Cobb County, Gwinnett County, and Charleston to inform voters about where each sheriff candidate stood on ending collaboration with ICE and no-knock warrants, establishing an independent community advisory board, and training police officers in de-escalation to prevent excessive use of force. The incumbent sheriffs were hardliners who would not commit to making any changes; while the challengers did call for change. We simply asked each voter if they pledged to make an informed decision when voting for their sheriff. After the initial round of IDs, we called back all of the voters who said yes to remind them about each candidate’s stance in the upcoming sheriff’s race and asked them what their plan was to vote. Each incumbent lost their re-election bid for sheriff allowing for more community oversight of local police.

GOTV: frequently asked questions

How does a GOTV call with a plan-making question work?

Operators will ask voters how they plan to cast their vote on election day and pause for their answer. Unlike with our live ID calls, operators do not record voters' answers with this type of GOTV calling, we simply want voters to plan out the logistics of election day.

Is there an option to leave voicemails for Live GOTV calls?

For the first passes that we make to complete a call, we strive to reach a live answer. On the third and final pass, we leave a voicemail to ask if they have a plan to vote!

More programs

Often run alongside this one

Start a program

Ready to run a GOTV program?

Tell us who you need to reach and what you need them to do. We will come back with a plan and a price.