Data Enhancement for Vaccine Outreach with GOTVax
In the wake of the COVID-19 pandemic, GOTVax applied a variety of proven campaign GOTV strategies to get vaccines to our most vulnerable populations. As a part of this effort, they hosted a series of Telephone Town Halls connecting public healthcare officials, local care providers, and notable community members to people who needed access and information about the public health emergency and the vaccine.
In order to identify a target audience for the Telephone Town Halls, we enhanced their data to find 275,000 phone numbers for vaccine-hesitant people in 12 different states. This gave GOTVax a large universe to contact with their events so they could persuade people to get their vaccine and motivate them to encourage neighbors to do the same.




